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Frequently Asked Questions & Common Misconceptions
Decorative paints and coatings are no longer selected in architectural projects merely to “look beautiful or different.” Surface durability, longevity, and the character, prestige, and added value they bring to a space are now just as decisive as aesthetics.
We have prepared this guide to provide clear answers to the most frequently asked questions from project owners and architects, and to clarify common misconceptions within the sector.
Frequently Asked Questions
1) What is decorative paint?
In short: Decorative paint is a surface finish that adds not only color, but also texture and character to a space — interacting with light as part of the design.
Unlike conventional flat paint, decorative paint refers to finishing systems that create texture, pattern, and depth on a surface. With effects such as concrete look, travertine look, pearlescent, metallic, sand-textured, or glitter finishes, it gives character to interiors.
Decorative paint and coatings are not about producing “a single color,” but about creating a surface language. For this reason, they are often referred to in projects as “effect paint,” “decorative coating,” or “decorative finish.”
2) Where can decorative paint be used?
Decorative paints and coatings can be applied to interior walls, ceilings, façades, and — with suitable systems — even floors, across residential, hotel, restaurant, clinic, office, and retail projects.
In residential projects, entrance halls, living rooms, stairwells, TV units, ceilings, and headboard walls stand out. In commercial projects, entrance lobbies, reception backdrops, corridors, niches, ceilings, and “feature walls” deliver strong visual impact.
3) What is the difference between decorative coating and wallpaper?
Wallpaper brings pattern and visual composition into a space and typically works with visible joints due to its installation method. Decorative coatings, on the other hand, progress through texture, tonal transitions, and layered depth — creating a more seamless surface perception when properly designed.
In short: Wallpaper is primarily pattern-focused, while decorative coatings focus on texture and surface character.
3.1) What determines good performance in wallpaper?
The key factors are correct adhesive selection, proper surface preparation, and skilled installation. In areas with high humidity or vapor load, improper detailing at corners and joints may increase the risk of peeling over time. With the right materials and craftsmanship, however, wallpaper can achieve clean and long-lasting results.
3.2) What determines good performance in decorative coatings?
Decorative coating is, in essence, craftsmanship. The same product may exhibit different character depending on the applicator. Achieving the intended texture and pattern is directly related to technique, experience, and the expertise of the applying company. Therefore, team selection is the most critical factor in determining the final result.
3.3) What is the right decision?
When deciding, factors such as humidity conditions, usage intensity, maintenance/cleaning expectations, and the targeted design language must be evaluated together. The question then shifts from “Which product is better?” to “Which solution is right for this specific project?”
4) What is a travertine-look coating?
A travertine-look coating is not real travertine stone; it is a decorative surface solution that replicates the natural layered feel and matte texture of travertine.
In Turkey, travertine aesthetics represent a strong architectural reference. With the right texture and tone composition, it can create a similar atmosphere in villas, boutique hotels, restaurants, and lobbies — without the structural weight of real stone.
5) Why is concrete-look coating so widely preferred?
Concrete-look coating produces a modern and minimal character. With the right tone and texture selection, it provides a contemporary framework for interiors.
Today, concrete aesthetics no longer need to feel “cold industrial.” Warm-toned greys and powdery textures create a more balanced result. It is especially popular in loft conversions, office floors, and modern residences in Istanbul.
6) What is microcement flooring?
Microcement flooring is a decorative floor and wall coating solution that, when applied with the correct system, provides a seamless and continuous surface.
7) Is microcement only used in bathrooms?
No. Microcement can also be applied in corridors, living areas, stairs, and commercial floors and walls, depending on project conditions.
The determining factor is not “where,” but usage intensity and water exposure. Wet areas require a different protection system compared to high-traffic commercial floors.
8) Are decorative coatings wipeable?
Many decorative coatings can be made wipeable — and in some scenarios washable — when applied with the correct system and protective layers.
“Wipeability” should be evaluated not by product name alone, but by project conditions: traffic intensity, cleaning chemicals, and surface texture. These criteria are particularly important in factories, warehouses, hospitals, clinics, and restaurants.
9) Do decorative paints have odor? Are they healthy?
Modern decorative coating systems include water-based and low-VOC options. Health and odor performance depend not only on the product but also on correct application conditions.
Ventilation, drying times between coats, and proper system selection are decisive. For project users, indoor air quality is now as important as comfort.
10) What determines the application duration?
Application time varies depending on surface area, surface preparation, selected texture, and number of layers. The most accurate planning is done after site inspection.
Floor applications and multi-layer textures naturally require step-by-step processes. At Deconart Yapı, the application schedule is finalized after sample panel approval and completion of surface preparation requirements.
11) Why is a sample panel so important?
A sample panel allows the texture and color to be evaluated under real lighting conditions and on properly prepared surfaces, reducing application risk and serving as a quality standard.
In decorative coatings, color behaves together with texture. The same tone may appear different in morning and evening light. For this reason, a sample panel is not a luxury — it is the assurance of project satisfaction.
Common Misconceptions & Their Clarifications
Misconception 1: “Decorative paint is only for show.”
Answer: Today, decorative coatings are selected not only for aesthetics but also for performance criteria such as durability, ease of cleaning, and long service life. The right surface choice influences not only the perception of a project but also its operational efficiency.
Misconception 2: “Decorative coatings crack and cause problems.”
Answer:In most cases, the issue is not the product itself, but the substrate and surface preparation. Structural movement in floors or walls, moisture, incorrect primers, and improper layer systems create risk. This is why site inspection, proper preparation, and correct system selection are critical.
Misconception 3: “Microcement can be applied directly on any floor.”
Answer: Microcement should not be applied “directly” without first assessing the substrate’s structural integrity and moisture balance. Screed quality, existing floor coverings, joints, and surface movement must be evaluated. The system should then be designed accordingly.